Price Comparison

of Local Advertising Options

As a local advertiser, choosing the right platform to connect with your audience is paramount. It's important to understand how different services, including Welcome Services, Welcome Wagon, Valpak, billboard, and television/radio, compare in terms of reach, engagement, and, most importantly, cost.

Here we offer a comparison of these advertising channels. We aim to help you make an informed decision that aligns with your business goals, target audience, and budget. Read on to explore each platform's distinct features and pricing models, helping you maximize your advertising return on investment.

Welcome Wagon logo with a red gift box and bow

Valpak is also only direct mail and digital. They deliver to around 70,000 households in the Wilmington area. They also offer digital marketing packages.

Pros:

  • Large reach with around 70,000 households in the Wilmington area.

  • Offers both direct mail and digital marketing packages.

Cons:

  • More expensive than other options.

  • Limited personalization and engagement.

Best for: Businesses targeting a large, diverse group of households.

Prices:

$0.03/envelope X 70,000/month = $2,100/month

Large empty digital billboard against a blue sky.

Although Welcome Wagon used to greet new residents door-to-door, they no longer do. They advertise for customer through direct mail and digital means.

Pros:

  • Broad reach through direct mail and digital marketing.

  • Recognizable brand with a long history.

Cons:

  • Pricier than some other options.

  • No longer offers the personal touch of door-to-door services.

Best for: Businesses that value a mix of digital and direct mail marketing.

Prices:

Starts at $250/month. Mail and digital only.

Valpak logo featuring two overlapping arrows, one blue and one green, forming a house shape with a U-shaped symbol in the center, above the word 'valpak' in lowercase dark blue letters.

Billboards are another local advertising vehicle you can use to showcase your business. The busier the road, the more eyes on your ad!

Pros:

  • Constant visibility in high-traffic areas.

  • Large format can be impactful.

Cons:

  • Monthly fees can add up, especially for high-traffic locations.

  • Limited targeting, potentially reaching irrelevant audiences.

Best for: Businesses with visually compelling ads that can catch the eye of passersby.

Prices:

Starting at Medium Size = $700/month

TV is still an effective form of local advertising, depending on your target audience. The more popular the program, the more views!

Pros:

  • Potentially large reach, depending on the popularity of the program.

  • Visual and auditory elements can create compelling narratives.

Cons:

  • Can be expensive, especially for popular programs or prime time slots.

  • Limited targeting abilities may lead to wasted impressions.

Best for: Larger businesses that can afford the higher cost to reach a broad audience.

Prices:

Starting at $500/campaign, or $50/day.

Vintage black and white television set with knobs and speaker grille.
A graphic of a yellow front door next to the words "Welcome Services" on a black background.

Unlike any of these companies, Welcome Services offers an in-person experience that is personal, special, and valuable to our new residents. We go to where they are, their homes or HOAs, and we hand them a gift, look them in the eye, and say “Welcome Home, we’re so glad you’re here.”

Pros:

  • Provides a personal, human connection with new residents through door-to-door visits.

  • Highly targeted, reaching potential customers at a time when they're most open to discovering local businesses.

  • Most cost-effective option among these, offering 100 new resident welcomes for just $125/month.

Cons:

  • Reach is limited to new residents, although this ensures highly relevant impressions.

Best for: Businesses looking for a cost-effective, personalized advertising approach that makes a lasting impression on new residents, particularly beneficial for local services and businesses keen to establish customer relationships early.

Prices:

$125/month per territory (100 New Resident Welcomes)

In the current advertising landscape, Welcome Services stands out for its unique, personal touch. Not only do we offer a competitive price of just $125/month for 100 new resident welcomes, but we also bring your business directly to the doorsteps of new residents. This in-person approach ensures a warm, human connection that is lacking in digital or mail-only methods.

When you compare us to Welcome Wagon ($250/month, mail and digital only), TV advertising ($500/campaign or $50/day), billboard advertising ($700/month), and Valpak ($2,100/month for 70,000 mail and digital impressions), our value proposition is clear.

Choose Welcome Services for a more intimate, targeted, and cost-effective way to reach new customers. We invite you to get in touch with us today to discuss how we can help introduce your business to new residents in our community. Start making a real connection with your audience with Welcome Services!

Remember, mentioning this will get you a free month of service right off the bat!